In this episode, I talk with Juliet Clark. Juliet is a seasoned speaker, podcaster, and entrepreneur with over 20 years of experience in helping authors, coaches, and small businesses build expert platforms. In this episode, we'll dive deep into the nuances of traditional and self-publishing, the often-overlooked pitfalls of the latter, and Juliet's journey to creating her own business to provide better support for authors.
We'll also discuss the transformative power of using quizzes for lead generation and how honest conversations can revolutionize your approach to potential clients. Juliet will share her insights on marketing strategies, emphasizing the importance of trust and value over aggressive sales tactics. Plus, we'll explore the impact of social media and technology on privacy and democracy, with a nod to the provocative documentary "The Social Dilemma."
Whether you're an author aiming for expert status or a coach looking to refine your marketing tactics, this episode is jam-packed with actionable advice. Tune in as we uncover the essentials of platform building, the dos and don'ts of book publishing, and the art of meaningful engagement with your audience. Let's get started!
Enjoy the episode!
YouTube: https://youtu.be/OyzSrulPtRU
Show Notes: http://www.thesocialchameleon.show/Juliet-Clark
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